At the present era, Digital Marketing concept is very popular.
At a high level, digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. While this term covers a wide range of marketing activities, all of which are not universally agreed upon, we’ll focus on the most common types below.

Paid Search
Mobile Marketing
Content Marketing
Marketing Automation
Email Marketing
Social Media Marketing
Pay per click
Online Advertising

Why Digital Marketing is Essential?

Increase website traffic
Increase brand recognition
Improve search engine rankings
Generate leads
Increase online sales conversions
Improve internal communication

Digital media is so pervasive that customer access the information any time and any location, He/She desire it. Digital media is an ever-growing source of entertainment, news, shopping and social interaction, and consumers are now exposed not just to what your company says about your brand, but what the media, friends, relatives, peers, etc., are saying as well. And they are more likely to believe them than you. People want brands they can trust, companies that know them, communications that are personalized and relevant, and offers tailored to their needs and preferences.
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